Visit Maldives logo and rivals

Tourism in Maldives is referred to as ‘Chicken who lays golden eggs’ by many Maldivians in various occasions. Which is very true as it has remained the major contributor to our economy since 1972. Every year Maldives attracts 600,000 tourists from various countries and interestingly, the population of our country is only 300,000.

Visit Maldives logo

Maldives tourism is branded and marketed as ‘Visit Maldives‘ and with the slogan ‘The sunny side of life’. I don’t remember when this branding campaign was initiated, but I always remember seeing the following logo as official Maldives logo used in marketing tourism of the country:

As we are company who do branding and graphic design as a profession, what is our opinion about Maldives as a brand? Well, when it comes to developing and designing a country or destination branding it is important to consider what are some key points to consider.

Every country is a product

Countries should be considered as a consumer product like any other. However they are complex and tangible products that cannot be manipulated to the likings of the brand developer or designer. We can’t change the fact that Maldives has an equatorial climate or integrate a culture or tradition that doesn’t exist in a country. Branding of a country should reflect its rich culture, geography, traditions, citizens, weather and any other element that is unique to that country.

The competition

Tourism is one of the major contributors to the GDP or the economy of almost every country. Governments spend a huge amount of money for the development of its tourism sector both at home and abroad. Needless to mention a huge proportion of the tourism budget is spent on its effort to market the country as a product. Most of the countries have have developed succesful branding, including logos to market the country as a unique product to the rest of the world. Below are logos used by some countries for tourism marketing:

These logos are designed by finest logo designers in the world to reflect what the country is all about. Logos such as New Zealand’s has been around for a longtime. New logos such as The Bahamas and Visit Indonsia 2008 was designed quite recently comparing to Maldives logo.

Our Opinion

As company who loves their country, its difficult to say a word against official logo of our country. However when all logos are displayed in one place, it is upto you to decide how well Maldives logo is doing comparing to other logos. Does the Maldives logo stand out in terms of colors, font choice, graphical elements, are some key points to consider deciding the winner.

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